With mobile device in hand, consumers have the ability to rapidly compare prices, read product reviews and purchase products. A study commission by SPS Commerce and conducted by Forrester found that 32 percent of consumers will look up product information on their smartphone most of the time while shopping in a brick-and-mortar store. With more and more of today’s consumers integrating mobile technology into their shopping experience, the race is on for retailers to keep up.
The pressure is on for retailers to not only successful integrate mobile technology into their stores but also provide a consistent shopping experience across all channels – in store, mobile and online. Today’s consumers demand a consistent shopping experience regardless of where they choose to engage a retailer or supplier. Failure to provide a unified shopping experience can often lead to loss of business.
To keep up with the demands of today’s consumers, many retailers turn to omnichannel solutions for help. A solid omnichannel strategy unifies the shopping experience for the consumer, resulting in increased sales. Several of the largest retailers are already implementing an omnichannel strategy and many are planning to in 2015.
To find out if your business is positioned for omnichannel success, visit SPS Commerce for more information.