Sage 100cloud ERP Consultant Blog

Sage 100 eCommerce Integration: Price No Longer #1 Factor

Written by Vrakas/Blum Computer Consulting | Jul 15, 2021 8:35:54 PM

Why Customers Choose Sage 100 eCommerce Integration

Recent studies are indicating that the increase we've seen in online shopper expectations isn't slowing down anytime soon. Today's eCommerce shoppers expect to be able to place their orders however they prefer and are now demonstrating that a great user experience and the utmost convenience are their primary factors for choosing their retailer. If you’re concerned that your technology isn’t sufficient to support the omnichannel demands of today’s discerning eCommerce shoppers, continue reading to find out how a Sage 100cloud eCommerce integration can automate and enable what today's shoppers are looking for and keep them loyal.

An Easy Checkout Experience is a Priority

These days, compared to the earliest days of eCommerce, shoppers are less tolerant of confusing and repetitive user experiences. It's crucial to remove as much of the friction at the time they're ready to checkout and make buying as easy as possible.


A Sage 100cloud integration with your eCommerce website will enable many features your shoppers expect while making it easy for you to offer them:

  • Up-to-date pricing: With your eCommerce integrated with Sag 100, your shoppers will always see the most up-to-the-minute pricing. Once they’ve logged into your site, Sage 100 already knows everything about them, so forms are pre-filled for them, reducing the amount of repetitive data entry for your shopper.
  • Real-time availability: Your eCommerce site and your ERP should always reflect the same real-time availability data, so there is very little chance you have to disappoint someone because what they wanted is actually out of stock.

Price Is No Longer the Primary Deciding Factor Anymore 

eCommerce shoppers that were surveyed in a recent study cited price their fourth most important factor for selecting an online retailer. It's not surprising they stated that convenience, shoppability and variety were more important than price sensitivity. That would seem to indicate that it’s not enough to have the best price comparatively as much as it used to be and that today's shoppers are gravitating towards the convenience and ease of a great online shopping experience.


With your Sage 100 integrated with your eCommerce, it's easier to attract new customers and retain the ones you already have by offering features they’ve come to expect and actively seek out when it's time to buy. With a Sage 100cloud integration,  your customers can:

  • Lookup and repeat orders: Repeat shoppers are ideal. You’ve already paid the acquisition cost on their first order, making any subsequent orders potentially more profitable. So it's important to make it as easy as possible for repeat shoppers, particularly those in B2B, to lookup, repeat and buy an item or whole order.
  • View and pay invoices: Your Sage 100 eCommerce integration includes a customer bill paying portal. Your shoppers will see all their invoices, select one or more of their invoices to pay, and make a payment with a credit card. This data is automatically synchronized into your Sage 100cloud ERP via the eCommerce integration and marked as paid, eliminating pesky and error-prone double data entry.

Vrakas/Blum Computer Consulting, Inc. (VBCC) is proud to be the #1 Solution Provider of Sage 100 manufacturing software for the 15th consecutive year. We are humbled by this honor and will be celebrating this achievement with our clients and alliance partners that made this possible.

To see how these solutions can increase your eCommerce company’s profitability and streamline your processes through integration, contact the experts that know Sage 100 and the eCommerce industry. Contact Vrakas/Blum today.