Date: Thursday, July 28, 2016
Time: 10 AM PT / 1 PM ET
If you have been working in the ERP software business, you know that getting new ERP software leads from internet traffic is no small task. You also know that these leads can be some of the most qualified and quickest to close. This is why it is extremely important to strategize before publishing content on your website.
Join us and our friend Dawn Jaeger, Partner Recruitment Director at Acumatica Cloud ERP, for this FREE webinar. We will discuss the importance of the following website content strategies:
- Keeping your website current with fresh new content
- Presenting a consistent unified branding message
- Consistent publishing on your own site and on other sites, partner sites, social media websites etc.
- Using different forms of media like direct mail post cards, tradeshows, etc. to reach your target audience
- Different ways to nurture prospects through the buying funnel
- Introducing sales people at the right time in the sales funnel and maintaining consistent communication
- Measuring what's working and identifying what's not
Learn how to convert more blog visitors into leads and build relationships with converted leads.
About ERPVAR
Founded in 2012 and based in Orange County, California, ERPVAR is a marketing agency purpose-built for ERP Value-Added Resellers (VARs) and Independent Software Vendors (ISVs). As a certified HubSpot partner with deep industry experience, we specialize in inbound marketing strategies tailored specifically to the ERP channel. Our mission is to help ERP VARs and ISVs generate qualified leads, grow their digital presence, and increase revenue through powerful, targeted marketing programs.
We offer a full suite of services, including:
HubSpot Expertise and Consulting
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Certified HubSpot implementation specialists
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CRM setup, marketing & sales automation
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Website redesign, SEO optimization, and ongoing support
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Training and onboarding to ensure teams maximize HubSpot’s potential
Inbound Lead Generation for ERP VARs & ISVs
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Define ideal customer profiles to align all marketing efforts with the right audience
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Clarify each VAR or ISV’s unique selling proposition to stand out in a competitive market
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Create high-impact, keyword-rich content including blogs, press releases, and landing pages
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Identify strategic industry link-building opportunities to improve domain authority
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Execute campaigns designed to drive website traffic, convert leads, and grow pipelines
Webinars and Digital Events
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Host and promote live and on-demand webinars featuring ERPVAR clients and partners
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Leverage webinar content for lead capture and follow-up engagement
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Provide turn-key promotion support across email, social media, and blogs
Original Blogs and Guest Blog Content
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Develop thought leadership content tailored to ERP buyer personas
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Post on ERPVAR.com and partner sites to boost visibility and SEO
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Highlight client success stories, new ERP features, and ISV solutions
ERP Consultant Partner Location Listing
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ERPVAR.com is a searchable hub for SMBs seeking ERP implementation experts
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Our network covers leading ERP platforms including:
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Acumatica, Sage 50, Sage 100, Sage 500, Sage X3 and Sage Intacct
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Microsoft Dynamics Business Central and Dynamics Finance and Operations (including legacy ERPs GP, SL, AX, NAV, CRM)
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NetSuite, Infor, QuickBooks Enterprise
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ISV and Third-Party Developer Support
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Connect ISVs with ERP consultants in need of industry-specific integrations
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Promote ISV solutions through guest blogs, co-branded webinars, and content syndication
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Help ISVs build a strong referral network with ERP implementation experts
Our Mission
ERPVAR helps SMBs connect with the right ERP consultant, and helps ERP consultants attract and convert qualified leads. We bring a unique combination of ERP industry knowledge and digital marketing expertise, powered by HubSpot’s world-class platform. Whether you're an ERP partner looking to grow your client base or an SMB searching for the right ERP solution, ERPVAR bridges the gap and delivers results.
For more information, please visit www.erpvar.com or call 888-253-6705 or info@erpvar.com
