Date: Thursday, Jan 28, 2016
Time: 10 AM PT / 1 PM ET (1 hour)
Inbound Marketing is no small task. For ERP consultants, there are many components of a successful inbound marketing strategy.
Join us for our FREE webinar to learn how to:
- Define buyer personas (i.e. selling to the CEO as opposed to the CFO)
- Identify buyer persona's pain points
- Create a list of targeted keywords
- Set your Inbound Marketing goals
- How many buyer persona monthly website visitors do you attract
- Identify number of resulting inbound leads / month
- Identify sources of traffic results - PPC, SEO, blogging, social media, email, direct traffic, other websites that link to your website and their referral traffic
- Outline your content strategy
- Design your lead nurturing process
- Create a blogging strategy to convert website visitors to leads
- Implement an Inbound Marketing platform
- Recruit an internal or external team of inbound marketing experts
- Create compelling Call To Actions (CTAs)
The sooner you can put this plan into action, the sooner you will be reaping the rewards of inbound marketing! Our goal is to help you get more leads at a lower cost with a solid inbound marketing strategy.
Inbound marketing is no small task—especially for ERP consultants working in a highly competitive and niche industry. A successful inbound marketing strategy involves far more than just posting content online. It requires a structured approach, deep understanding of your target audience, and consistent execution across multiple digital channels. That’s why we’re inviting you to join our FREE webinar, where we’ll guide you through the essential components of building a high-performing inbound marketing engine for your ERP consulting business.
During this session, you’ll learn how to define your buyer personas—because selling to a CEO requires a very different message than selling to a CFO or IT director. We’ll help you identify each persona’s key pain points so you can create content that resonates and builds trust. You'll learn how to develop a list of targeted keywords to improve search visibility, and how to set realistic, measurable inbound marketing goals—like the number of monthly visitors per persona or expected inbound leads. We’ll also walk through how to analyze the sources of your website traffic, including PPC campaigns, SEO, blogging, social media, email marketing, and referral traffic from other websites.
Beyond attracting the right audience, we’ll show you how to outline a content strategy that speaks to your buyer's journey, design a lead nurturing process that keeps prospects engaged, and implement a blogging strategy focused on converting website visitors into qualified leads. We’ll also introduce tools and platforms that streamline your efforts and support ongoing success, and offer guidance on whether to build an in-house team or partner with external inbound marketing experts. Lastly, we’ll cover how to create compelling calls to action (CTAs) that drive conversions.
The sooner you put this plan into motion, the sooner you’ll start seeing measurable results—more leads, lower acquisition costs, and stronger engagement. Our goal is to help you unlock the full potential of inbound marketing to grow your ERP practice with confidence and clarity.
About ERPVAR
Established in 2012 and headquartered in Orange County, CA, ERPVAR represents the collective expertise of ERP VARs and ERP consultants that represent ERP solutions such as; Acumatica, Sage 50, Sage 100, Sage 500, Sage X3, Epicor, Microsoft Dynamics GP, Microsoft Dynamics SL, Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics CRM, NetSuite, Intacct, Infor, and QuickBooks Enterprise. We help ISVs / 3rd party developers combined with the expertise of local implementation with ERP consultants. These local ERP consultants provide end users / ERP SMB customers with a thorough needs analysis to determine which ERP software functionality is required to address their unique needs. If a business process assessment is required, the local ERP VAR consultant is enlisted to provide a comprehensive examination with end user company departments to insure the correct ERP software is selected, implemented and the staff is properly trained.
ERPVAR helps SMB businesses find the best ERP consultant. We do this by helping ERP VARs with customized marketing strategies to help with inbound marketing efforts. We are a HubSpot certified partner which is one of the many tools we use to help increase revenue for ERP VARs.
For more information, please visit www.erpvar.com or call 888-253-6705 or info@erpvar.com
