10 Do's and Don'ts of Your Next ERP VAR Website Redesign

Date: Thursday, October 27, 2016

Time: 10 AM PT / 1 PM ET

It's that time again. I have been working with VARs for the last 19 years we have learned a thing or two about many of them and every few years they tend to spend $1,000's redesigning their old website and replacing it with a new fresh design. No matter what drives you to a website redesign don't miss our 10 do's and don'ts of website redesign.

Join us for our FREE webinar we will discuss the following points to prepare for your next website redesign:

Do benchmark your current metrics

Don't benchmark your results and you won't know if your website is performing or if you made mistakes you need to correct.

Do determine your goals
- Don't start a redesign process without a clear understanding of your goals. Its not just about how your site looks it is more about how it works.
Do measure where your leads are coming from
- Don't measure where your leads are coming from and if something breaks in the redesign you won't know where to look to fix it.
Do a clear inventory of your assets
- Don't lose any popular content
Do analyze the competition
- Don't ignore high performing competitor metrics, learn what they do well and what other sites link to them
Do identify your key differentiators and unique selling proposition
- Don't pursue a website redesign without understanding what makes a visitor stay on your website
Do design your site around your target market
- Don't ignore why customers and prospects visit your website what makes them motivated to read your content
Do optimize your site for search
- Don't lose any of your most search valued pages and understand these pages drive the most traffic
Do identify calls-to-action and place them on all highly trafficked pages
- Don't leave high performing pages without a clear call-to-action for the visitor to convert to a lead
Do create an ongoing content strategy
- Don't just redesign your website without committing to an ongoing content strategy, i.e. start a blog, include press releases, etc. Be consistent with content publishing or your beautiful redesign is likely not to be seen by a significant number of new visitors and will most likely not meet your goals in terms of ROI.

Co-hosted by Jean-Michel Bernstein:

Jean-Michel Bernstein is an experienced business owner, programmer, and designer with a holistic understanding of how online and offline marketing integrate and what it takes to make effective campaigns. His understanding of marketing strategy, sales efforts and internet analytics are some of the drivers that create high-quality interactive solutions.

Emarcom is a full service, turn-key interactive marketing agency specializing in B2B and B2C digital marketing campaigns, interactive websites, email marketing and graphic design. Product offering includes desktop/tablet/mobile websites, mobile marketing, graphic/print design, online/offline integration, and WordPress website security solutions.

Interactive marketing solutions clients include financial services, automotive, transportation, hospitality, pharmaceutical, biotech, manufacturing, real estate, restaurant and retail.

About ERPVAR

Founded in 2012 and based in Orange County, California, ERPVAR is a marketing agency purpose-built for ERP Value-Added Resellers (VARs) and Independent Software Vendors (ISVs). As a certified HubSpot partner with deep industry experience, we specialize in inbound marketing strategies tailored specifically to the ERP channel. Our mission is to help ERP VARs and ISVs generate qualified leads, grow their digital presence, and increase revenue through powerful, targeted marketing programs.

We offer a full suite of services, including:

HUBSPOT EXPERTISE

Certified HubSpot implementation specialists
CRM setup, marketing & sales automation
Website redesign, SEO optimization, and ongoing support
Training and onboarding to ensure teams maximize HubSpot’s potential

INBOUND LEAD GENERATION FOR ERP VARs & ISVs

Define ideal customer profiles to align all marketing efforts with the right audience
Clarify each VAR or ISV’s unique selling proposition to stand out in a competitive market
Create high-impact, keyword-rich content including blogs, press releases, and landing pages
Identify strategic industry link-building opportunities to improve domain authority
Execute campaigns designed to drive website traffic, convert leads, and grow pipelines

WEBINARS & DIGITAL EVENTS

Host and promote live and on-demand webinars featuring ERPVAR clients and partners
Leverage webinar content for lead capture and follow-up engagement
Provide turn-key promotion support across email, social media, and blogs

BLOGGING & GUEST CONTRIBUTIONS

Develop thought leadership content tailored to ERP buyer personas
Post on ERPVAR.com and partner sites to boost visibility and SEO
Highlight client success stories, new ERP features, and ISV solutions

ERP CONSULTANT PARTNER LOCATION LISTINGS

ERPVAR.com is a searchable hub for SMBs seeking ERP implementation experts
Our network covers leading ERP platforms including:
- Acumatica, Sage 50, Sage 100, Sage 500, Sage X3, Epicor
- Microsoft Dynamics GP, SL, AX, NAV, CRM
- NetSuite, Intacct, Infor, QuickBooks Enterprise

ISV & THIRD-PARTY DEVELOPER SUPPORT

Connect ISVs with ERP consultants in need of industry-specific integrations
Promote ISV solutions through guest blogs, co-branded webinars, and content syndication
Help ISVs build a strong referral network with ERP implementation experts

OUR MISSION

ERPVAR helps SMBs connect with the right ERP consultant, and helps ERP consultants attract and convert qualified leads. We bring a unique combination of ERP industry knowledge and digital marketing expertise, powered by HubSpot’s world-class platform. Whether you're an ERP partner looking to grow your client base or an SMB searching for the right ERP solution, ERPVAR bridges the gap and delivers results.

For more information, please visit www.erpvar.com or call 888-253-6705 or info@erpvar.com