8 Reasons ERP VARs and ISVs Implement Inbound Marketing Automation
Complimentary Webinar
Date: Tuesday, September 17, 2019
Time: 12 PM PT / 3 PM ET (1hr)
Why ERP VARs Use Inbound Marketing Automation Tools to Close More ERP Software Business
Join Adrian Montgomery at ERPVAR lo learn how to implement sales and marketing automation tools to attract more ERP software business into the buyers journey and to convert more leads to customer wins.
Our special guest, Donna Krizik, Director of Partner Marketing and Programs at Acumatica will join us to discuss what inbound marketing automation tools they use at Acumatica to build their VAR channel and create ERP software opportunities for their VARS to pursue. Liz Anderson, named CRN's 2019 "Woman of the Channel," at APS Payments will join us to offer her expertise in assisting VARs in closing new ERP software business. Caroline Rua, VP of Sales and Marketing at V-Technologies, LLC will join us as a special case study to talk through her experience implementing Inbound Marketing automation and how it has improved lead conversions and sales
We will review how to close more ERP business by demonstrating the following:
- Examples of ERPVAR targeted inbound marketing campaigns that automatically run
- All-in-one automated marketing platform to attract opportunities into your targeted campaigns (SEO, PPC, Social Media, Content Marketing, CTAs, etc.)
- Easily identify influenced leads per campaign
- Understand more about contacts to define a communication strategy
- List segmentation automation with extensive possibilities (location, industry, number of employees, annual revenue, etc.
- Easily identify your best referral relationships
- Creating ROI reporting
- Artificial intelligence is maximizing lead conversions and customer sales
We look forward to "seeing" you on September 17th!
