What Is Social Media Marketing for ERP VARs?
Social media marketing for ERP VARs is the strategic use of platforms such as LinkedIn, YouTube, and industry communities to generate awareness, demand, and qualified leads for ERP solutions like Acumatica, Sage, and NetSuite.
For ERP value-added resellers (VARs), social media marketing is not about chasing vanity metrics—it’s about educating buyers, demonstrating expertise, and building trust throughout long, complex ERP buying cycles. Decision-makers researching ERP software often spend months evaluating options, and social media plays a critical role in shaping early-stage perception and vendor credibility.
How Social Media Marketing Drives ERP Demand
Effective ERP social media marketing centers on publishing content that answers real buyer questions, such as:
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Which ERP is best for manufacturing, distribution, or private equity?
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How does Acumatica compare to NetSuite or Sage?
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What are the real implementation risks and costs?
When this content is shared, discussed, and reshared by professionals within their own networks, it creates earned media rather than paid exposure. This peer-driven distribution carries more credibility than traditional advertising because it comes from trusted third parties—not just the ERP vendor or VAR itself.
Social Media Marketing as an ERP Growth Strategy
When aligned with SEO, content marketing, and CRM platforms, social media becomes a powerful growth engine for ERP VARs. Rather than relying exclusively on paid ads, successful partners use social channels to amplify educational content, customer success stories, webinars, and ERP comparisons—turning social engagement into measurable pipeline impact.
For Acumatica, Sage, and NetSuite VARs, social media marketing is no longer optional. It is a foundational component of modern ERP demand generation.
