What is Social Media Marketing?

According to Wikipedia, Social media marketing refers to the process of gaining website traffic or attention through social media sites.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.  Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.

How can ERPVAR help me with my social media marketing?

ERPVAR is designed to provide local channel partners in exlusive territories the opportunity to guest blog and auto-share their blogs through all other participating partners.  This significantly increases the social media reach of each blog entry.  If the channel partner places inbound links to their individual websites within their guest blog entries the channel partner's website will gain key word authority if their blogs are shared, liked, and commented on via social media.  The auto-publishing of the guest blog entries will help everyone gain authority for keyword terms.  If the content published is good it has more of a chance to be liked, shared and commented on because of the social media reach of this website goes beyond the individual channel partner social media reach.  Directory listings are filling up fast.  Inquire today!