What is Social Media Marketing?

According to Wikipedia, Social media marketing refers to the process of gaining website traffic or attention through social media sites.

Social media marketing programs usually center on creating content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted third-party source, rather than the brand or company itself.  Hence, this form of marketing is driven by word-of-mouth, resulting in earned media rather than paid media.

Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often improves customer service. Additionally, social media is a relatively inexpensive platform for organizations to run marketing campaigns.

How ERPVAR Helps with Social Media Marketing

ERPVAR is designed to provide local channel partners in exclusive territories the opportunity to guest blog and auto-share their blogs through all other participating partners.  This significantly increases the social media reach of each blog entry.  If the channel partner places inbound links to their individual websites in their guest blog entries, their website will gain keyword authority when their blogs are shared, liked, and commented on via social media.  The auto-publishing of the guest blog entries will help everyone gain authority for keyword terms.  If the content published is good, it has a greater chance of being liked, shared, and commented on because this website's social media reach extends beyond the individual channel partner's social media reach.  Directory listings are filling up fast.  Inquire today!