Why Acumatica ISVs Work with ERPVAR
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- ISVs work with ERPVAR to increase the awareness of their Acumatica add-on via ERPVAR's collaborative community. If you are an ISV learn more here.
Why Acumatica Partners Work with ERPVAR
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- Acumatica partners work with ERPVAR to leverage our community of ERP experts. We are an outsourced marketing agency working exclusively with ERP Partners and ISVs to generate inbound leads with custom ERP VAR and ERP ISV campaigns.
- As certified HubSpot Inbound Marketing platform partners, we implement, support and train our HubSpot ERP partner and ISV clients as an extension of their marketing team.
- In addition to custom ERP partner and ISV marketing campaigns, our popular ERPVAR.com website attracts leads with ERP partner directories, ISV add-on directories, expert blog content and expert webinars.
- Each blog published to our Acumatica only blog gets sent via email to over 1,183 Acumatica blog subscribers.
| Item | Goal(s) |
Bronze |
Silver |
Gold |
| Directory listing on ERPVAR Acumatica page | Increase leads | X | X | X |
| Custom, Vertical Industry blogs per month on ERPVAR Blog with backlinks to your site and amplified in Acumatica Social Media community | Increase leads | 6 per year | 24 per year | 48 per year |
| Website grade report and recommendations | Increase SEO | X | X | X |
| Standard Topic Pillars/Clusters | Increase SEO | X | X | X |
| HubSpot Professional 1 year Subscription, including first 1,000 contacts and custom Topic Pillars and Clusters | Increase SEO & conversions | X | X | |
| Assign vertical industry ERPVAR database contacts to VAR in 50 mile radius of directory listing (ERPVAR workflow emails you each time an ERPVAR database visitor revisits blog or landing page) | Increase leads | X | X | X |
| Monthly reporting | Better performance | X | X | |
| Annual search engine optimized press releases | Increase leads | x | X | X |
| Annual search engine optimized edited YouTube video demonstrations | Increase leads | X | X | |
| Industry Targeted, collaborative Webinars promoted to industry-related ERVPAR database contacts | Increase leads | X | ||
| PPC setup and management through ERPVAR ads and landing pages | Increase leads | X | ||
| Adroll set-up on strategic ERPVAR vertical website pages using VAR's payment information | Increase leads | X |
Package Details
Bronze ERPVAR Plan
- Acumatica directory listing on ERPVAR Acumatica page
- Any Acumatica lead found in a 50 mile perimeter of directory listing will automatically be assigned to the VAR listing
- 6 custom vertical industry blogs posted to ERPVAR per year (1 every other month)
- Each blog shared through Acumatica social media community
- Website grade report and recommendations
- Use ERPVAR HubSpot Inbound Marketing Platform to measure results
- Set-up HubSpot Topic Pillars/Clusters and measure traffic/leads visiting Topic Cluster
- Search Engines Are Forcing SEOs to Adapt
- Do Topic Clusters Actually Impact SERPs?
- What Does This Mean for my Website?
- How Do I Create a Topic Cluster?
- Conclusion: Tactical Tips to Get Started With Topic Clusters
Silver ERPVAR Plan - (includes HubSpot)
- Subscription of Professional Edition of HubSpot included, implementation and training
- Includes first 1,000 contacts
- See below for HubSpot implementation references
Acumatica directory listing on ERPVAR Acumatica page
- Any Acumatica lead found in a 100 mile perimeter of directory listing will automatically be assigned to the VAR listing
- 2 custom vertical industry blogs per month posted on VAR website
- 2 custom vertical industry blogs per month posted on ERPVAR website with backlinks
- 2 custom landing pages on ERPVAR.com per month linked from call to action inside blogs
- 2 annual search engine optimized press releases
- 2 annual search engine optimized edited YouTube video demonstrations
- Assign vertical industry ERPVAR database to VAR in 100 mile radius of directory listing
ERPVAR workflow set-up (each time ERPVAR database visitor revisits blog or landing page VAR will be automatically notified via email)
- Each blog shared through Acumatica social media community
- SEO Optimization for each blog and landing page
- Analytics reporting every other month
- Website grade report and recommendations
- Use HubSpot Inbound Marketing Platform to measure results
- Set-up HubSpot Topic Pillars/Clusters and measure traffic/leads visiting Topic Cluster
- Search Engines Are Forcing SEOs to Adapt
- Do Topic Clusters Actually Impact SERPs?
- What Does This Mean for my Website?
- How Do I Create a Topic Cluster?
- Conclusion: Tactical Tips to Get Started With Topic Clusters
Gold ERPVAR Plan - (includes HubSpot Inbound Marketing Platform)
- Subscription of Professional Edition of HubSpot included, implementation and training
- Includes first 1,000 contacts
- See below for HubSpot implementation references
- Acumatica directory listing on ERPVAR Acumatica page
- 4 custom vertical industry blogs posted to VAR website per month
- 4 custom vertical industry blogs per month posted on ERPVAR website with backlinks
- 4 custom landing pages on ERPVAR.com per month linked from call to action inside blogs
- 4 annual search engine optimized press releases
- 4 annual search engine optimized edited YouTube video demonstrations
- Assign vertical industry ERPVAR database to VAR in 100 mile radius of directory listing
ERPVAR workflow set-up (each time ERPVAR vertical industry database visitor visits vertical industry page VAR will be automatically notified via email)
- Each blog shared through Acumatica social media community
- SEO Optimization for each blog and landing page
- Monthly analytics reporting
- PPC setup and management by way of ERPVAR ads and landing pages
- Adroll set-up on strategic ERPVAR vertical website pages using VAR's payment information
- 2 industry targeted webinars each year promoted to industry related ERPVAR database
- We execute on collaborative webinar promotions with Strategic ISV's.
- Visit our Events page for examples
- Website grade report and recommendations
- Use HubSpot Inbound Marketing Platform to measure results
- Set-up HubSpot Topic Pillars/Clusters inside both ERPVAR's HubSpot and VARs included HubSpot to measure traffic/leads visiting Topic Cluster
- Search Engines Are Forcing SEOs to Adapt
- Do Topic Clusters Actually Impact SERPs?
- What Does This Mean for my Website?
- How Do I Create a Topic Cluster?
- Conclusion: Tactical Tips to Get Started With Topic Clusters
Testimonials
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"One of our strategic initiatives for 2018 was to replace our open-source WordPress website. This initiative was critical to rebranding our
webpages to align more closely with our parent organization and the WordPress tools and gadgets had become obstacles towards the creative vision we had designed. The second important factor was implementing marketing automation tools to increase our campaign effectiveness and data analytics. We chose HubSpot with assistance from ERPVAR to deliver this project.
ERVPAR and, especially Adrian, were instrumental in our website transformation project. Adrian and team helped us optimize our page content, convert our pages to HubSpot and, most importantly, maintain our SEO performance by configuring our topic clusters in HubSpot.Adrian has already provided training and best practices to my marketing team to reduce the learning curve and provide a foundation for us to be self-sufficient.
I would recommend ERPVAR to assist with your HubSpot projects, website design
and SEO optimization. We are excited about our website potential and its lead-generation capabilities utilizing the campaign tactics with buyer personas and workflows.Thank you for your help and expertise!"
Walter Goodfield
EVP
“We have worked with ERPVAR for over a year now as our out-sourced Marketing Department. As a young company, we don’t have those skills in-house, so we turned to Adrian and Kathy to fill that role. They helped us tune up our website to improve our SEO ranking. They also worked with us to improve our blogging and guided us through the world of social media to help build our list of followers. They found us a prospect through their site who became our first direct customer.
We look forward to working with them to execute our 2019 marketing plan and continue to drive traffic to our site to help grow our business.
We definitely recommend these ERP industry marketing experts to anyone who wants to grow their business.
Art Olsen
Principal
Stratotech Partners, LLC.
"Can't say enough about the ERPVAR team. They have been an integral part of our marketing efforts for the past 6 years and we've seen major growth in inbound marketing results during this time." Highly recommend!
Caroline Rua
VP Sales and Marketing StarShip, V-Technologies, LLC
“We started working with ERPVAR in 2014 to help promote our e-Commerce solutions for Sage 100. Our collaborative ERPVAR webinars have introduced us to qualified prospects and valuable new customers. ERPVAR is a great supplement to our marketing team and instrumental to our success!”
– Andy
– President of CertiPro Solutions Teteyan
“I first engaged ERPVAR in January of 2018. The team at ERPVAR makes it is easy to execute our collaborative campaigns. They know our business and are experts at communicating our capabilities to solve our prospects business problems with our automated business process solutions. The collaborative webinars have enhanced our relationships with the ISV’s that we have partnered with and have generated several leads that resulted in sales.
Thank you ERPVAR! I look forward to working with you in 2019!”
Joseph Jenders, CPA
President / Shareholder#1 JobOps Solution Provider in the Nation 2006 - 2017
Vrakas/Blum Computer Consulting, Inc.
445 South Moorland Road, Suite 400
Brookfield, WI 53005
office: 262-797-0400direct: 262-798-7615
fax: 262-797-7895
email: jjenders@v-bcc.com
web: v-bcc.com
