Why Acumatica ISVs work with ERPVAR
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- ISVs work with ERPVAR to increase the awareness of their Acumatica add-on via ERPVAR's collaborative community. If you are an ISV learn more here.
Why Acumatica Partners work with ERPVAR
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- Acumatica partners work with ERPVAR to leverage our community of ERP experts. We are an outsourced marketing agency working exclusively with ERP Partners and ISVs to generate inbound leads with custom ERP VAR and ERP ISV campaigns.
- As certified HubSpot Inbound Marketing platform partners, we implement, support and train our HubSpot ERP partner and ISV clients as an extension of their marketing team.
- In addition to custom ERP partner and ISV marketing campaigns, our popular ERPVAR.com website attracts leads with ERP partner directories, ISV add-on directories, expert blog content and expert webinars.
- Each blog published to our Acumatica only blog gets sent via email to over 1,183 Acumatica blog subscribers.
| Item | Goal(s) |
Bronze |
Silver |
Gold |
| Directory listing on ERPVAR Acumatica page | Increase leads | X | X | X |
| Custom, Vertical Industry blogs per month on ERPVAR Blog with backlinks to your site and amplified in Acumatica Social Media community | Increase leads | 6 per year | 24 per year | 48 per year |
| Website grade report and recommendations | Increase SEO | X | X | X |
| Standard Topic Pillars/Clusters | Increase SEO | X | X | X |
| HubSpot Professional 1 year Subscription, including first 1,000 contacts and custom Topic Pillars and Clusters | Increase SEO & conversions | X | X | |
| Assign vertical industry ERPVAR database contacts to VAR in 50 mile radius of directory listing (ERPVAR workflow emails you each time an ERPVAR database visitor revisits blog or landing page) | Increase leads | X | X | X |
| Monthly reporting | Better performance | X | X | |
| Annual search engine optimized press releases | Increase leads | x | X | X |
| Annual search engine optimized edited YouTube video demonstrations | Increase leads | X | X | |
| Industry Targeted, collaborative Webinars promoted to industry-related ERVPAR database contacts | Increase leads | X | ||
| PPC setup and management through ERPVAR ads and landing pages | Increase leads | X | ||
| Adroll set-up on strategic ERPVAR vertical website pages using VAR's payment information | Increase leads | X |
Package Details
Bronze ERPVAR Plan
- Acumatica directory listing on ERPVAR Acumatica page
- Any Acumatica lead found in a 50 mile perimeter of directory listing will automatically be assigned to the VAR listing
- 6 custom vertical industry blogs posted to ERPVAR per year (1 every other month)
- Each blog shared through Acumatica social media community
- Website grade report and recommendations
- Use ERPVAR HubSpot Inbound Marketing Platform to measure results
- Set-up HubSpot Topic Pillars/Clusters and measure traffic/leads visiting Topic Cluster
- Search Engines Are Forcing SEOs to Adapt
- Do Topic Clusters Actually Impact SERPs?
- What Does This Mean for my Website?
- How Do I Create a Topic Cluster?
- Conclusion: Tactical Tips to Get Started With Topic Clusters
Silver ERPVAR Plan - (includes HubSpot)
- Subscription of Professional Edition of HubSpot included, implementation and training
- Includes first 1,000 contacts
- See below for HubSpot implementation references
Acumatica directory listing on ERPVAR Acumatica page
- Any Acumatica lead found in a 100 mile perimeter of directory listing will automatically be assigned to the VAR listing
- 2 custom vertical industry blogs per month posted on VAR website
- 2 custom vertical industry blogs per month posted on ERPVAR website with backlinks
- 2 custom landing pages on ERPVAR.com per month linked from call to action inside blogs
- 2 annual search engine optimized press releases
- 2 annual search engine optimized edited YouTube video demonstrations
- Assign vertical industry ERPVAR database to VAR in 100 mile radius of directory listing
ERPVAR workflow set-up (each time ERPVAR database visitor revisits blog or landing page VAR will be automatically notified via email)
- Each blog shared through Acumatica social media community
- SEO Optimization for each blog and landing page
- Analytics reporting every other month
- Website grade report and recommendations
- Use HubSpot Inbound Marketing Platform to measure results
- Set-up HubSpot Topic Pillars/Clusters and measure traffic/leads visiting Topic Cluster
- Search Engines Are Forcing SEOs to Adapt
- Do Topic Clusters Actually Impact SERPs?
- What Does This Mean for my Website?
- How Do I Create a Topic Cluster?
- Conclusion: Tactical Tips to Get Started With Topic Clusters
Gold ERPVAR Plan - (includes HubSpot Inbound Marketing Platform)
- Subscription of Professional Edition of HubSpot included, implementation and training
- Includes first 1,000 contacts
- See below for HubSpot implementation references
- Acumatica directory listing on ERPVAR Acumatica page
- Any Acumatica lead found in a 100 mile perimeter of directory listing will automatically be assigned to the VAR listing
- 4 custom vertical industry blogs posted to VAR website per month
- 4 custom vertical industry blogs per month posted on ERPVAR website with backlinks
- 4 custom landing pages on ERPVAR.com per month linked from call to action inside blogs
- 4 annual search engine optimized press releases
- 4 annual search engine optimized edited YouTube video demonstrations
- Assign vertical industry ERPVAR database to VAR in 100 mile radius of directory listing
ERPVAR workflow set-up (each time ERPVAR vertical industry database visitor visits vertical industry page VAR will be automatically notified via email)
- Each blog shared through Acumatica social media community
- SEO Optimization for each blog and landing page
- Monthly analytics reporting
- PPC setup and management by way of ERPVAR ads and landing pages
- Adroll set-up on strategic ERPVAR vertical website pages using VAR's payment information
- 2 industry targeted webinars each year promoted to industry related ERPVAR database
- We execute on collaborative webinar promotions with Strategic ISV's.
- Visit our Events page for examples
- Website grade report and recommendations
- Use HubSpot Inbound Marketing Platform to measure results
- Set-up HubSpot Topic Pillars/Clusters inside both ERPVAR's HubSpot and VARs included HubSpot to measure traffic/leads visiting Topic Cluster
- Search Engines Are Forcing SEOs to Adapt
- Do Topic Clusters Actually Impact SERPs?
- What Does This Mean for my Website?
- How Do I Create a Topic Cluster?
- Conclusion: Tactical Tips to Get Started With Topic Clusters
