Successful Businesses Point to Meaningful Metrics
Why bother with meaningful metrics or KPIs? Lick your finger, stick it up into the air. Can you tell the direction of the wind? This technique works...
2 min read
Jeanne Lee Wed, Aug 14, 2013
That fact that you are looking into how to measure your ecommerce success is great- you obviously understand the importance of metrics and measuring the outcome of your current business to business ecommerce strategy. But are you measuring what matters? It is common for companies to measure the final outcome- such as conversation rates, number of transactions, average order value, etc. But there is so much more that matters! You have the ability to not only see, measure, and evaluate the end-result- you can actually get detailed information about HOW the customers got to that point which is equally, if not more important. And what about those customers who did not make it to the purchase point- cart abandonment is a huge problem and a business to business ecommerce metrics not to be ignored.
About e2b teknologies:
e2b teknologies operates three business units – e2b anytime apps , e2b enterprise, and e2b calibration. e2b enterprise develops custom cloud-based business applications and resells leading ERP accounting software, CRM, HRMS, and other enterprise business software applications from Sage Software, Epicor, Intacct, SugarCRM, and other publishers. e2b anytime is the publisher of , Anytime Commerce B2B ecommerce platform, Anytime Collect, Anytime Assets, Anytime 500, and related Anytime brand products. e2b calibration is an ISO/IEC 17025 accredited calibration and repair laboratory providing a full scope of services (traceable to NIST) for most popular calibration, test, and measurement instruments.
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