4 Ways CRM for Manufacturing Drastically Increases Performance Throughout Your Organization

Sales, marketing, and customer service is vital to not only finding new customers, but keeping your current ones happy too. CRM for manufacturing companies can be instrumental in making sure you are effectively and efficiently managing your complex relationships, finding new customers, keeping accurate customer records, and providing the best customer service you can to your existing accounts. CRM for manufacturing allows you to increase your productivity, provide quality service, and ramp up sales in a number of ways including:

1. Automation helps your team focus their attention on the work that directly impacts revenue. With CRM for manufacturing your team can automate alert, workflow, forecasting and more so they have the information they need and the time required to fulfill all of their most critical tasks.
2. Increase sales with access to data. As mentioned above, your CRM system will supply your sales team with accurate, up-to-date data on which they can base their decisions and approach to prospective customers. Manufacturing is fast paced and the fastest companies are the ones who remain competitive. If the sales team has the most accurate and up-to-date data on all of their customers and prospects, they can see emerging sales trends and take proactive steps based on those findings, and always has insight into customer demand, inventory, schedules, and more.
3. Develop targeted marketing tactics. With your CRM system you can build reports to track and manage all of your marketing campaigns. You can then analyze your campaigns and marketing expenses against sales data to see which marketing strategies are working and driving revenue for your company. Your marketing team then knows which marketing materials and messages they should be sending to bring in prospects. Here is another YouTube video that shows you exactly how you can use CRM to manage your marketing campaigns, track success and profitability of those campaigns, and turn those analytics into an effective strategy.
4. The ability to maximize your relationships. Well managed relationships are important to the success of any manufacturing company, and you have a lot of them! Managing your customer relationships are undoubtedly important but  the relationships you have with your entire supply chain are just as vital to your success, CRM for manufacturing can be used for partner relationship management to make sure your entire channel is working together and ready to adapt to any changes that occur. Watch this YouTube video to see how CRM can be used for managing strategic relationships quickly and effectively.

More than increasing sales and productivity, CRM for manufacturing allows your entire organization to work together as a team toward a common goal, profit. When your marketing team knows who they need to be targeting and the most effective message to send them, your sales team will have plenty of leads to work with. Once your sales team has those leads and access to all of their pertinent information, records of communications, etc. they will be more effective in closing those deals. Likewise, if your support team knows everything about your customers, they can make sure they are getting the best possible service to maintain your current customer base while also providing new customers with the service that will keep them coming back for more.

CRM selection and proper use is crucial to making the above a reality for your company. Download this white paper to make sure you are not one of them. 11 CRM Practices That Executives Need to Follow

e2b teknologies operates three business units – e2b anytime apps , e2b enterprise, and e2b calibration. e2b enterprise develops custom cloud-based business applications and resells leading ERP accounting software, CRM, HRMS, and other enterprise business software applications from Sage Software, Epicor, Intacct, Sugar CRM, and other publishers. e2b anytime is the publisher of Anytime Collect, Anytime Assets, Anytime 500, Anytime Commerce, and related Anytime brand products. e2b calibration is an ISO/IEC 17025 accredited calibration and repair laboratory providing a full scope of services (traceable to NIST) for most popular calibration, test, and measurement instruments.

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by Jeanne Lee