4 Ways CRM for Manufacturing Drastically Increases Performance Throughout Your Organization
Sales, marketing, and customer service is vital to not only finding new customers, but keeping your current ones happy too. CRM for manufacturing...
3 min read
Jeanne Lee Wed, Jun 18, 2014
Price cutting alone does not result in competitive advantage in today’s manufacturing industry, at least not in the long term. Because manufacturers tend to have longer relationships with their customers, their satisfaction and the value of customer relationships are becoming increasingly important as manufacturers work to boost retention and enhance their competitive advantage. Manufacturers of today must not only be on par with price and quality, they must connect with customers and provide them with more than just a product; they need to provide them with a valuable relationship, too.
By focusing on maximizing customer relationships and making your company easy and enjoyable to work with, sales and customer retention will go up on its own. Of course, this is easier said than done, but CRM for manufacturing can play a large role in making this a reality in your organization.
Gone are the days of spreadsheets saved on your desktop and passing binders of information from one desk to the next, CRM for manufacturing has changed the way organizations work, but how does that translate to customer satisfaction and an increase in sales?
Your current customers are one of your greatest sources of income; you’ve already done the work and spent the money to convert them into a customer, don’t lose them because of bad customer service! CRM for manufacturing can do much more than the customer relationship management functions that give it its acronym, it can help you improve sales forecasting, close more deals, and help you manage your complex partner and supplier relationships.
Interested in learning more about CRM for manufacturing? This free white paper covers 11 guidelines you must follow to achieve success with your CRM; from selection to implementation, user adoption, and beyond.
About e2b teknologies
e2b teknologies is a Microsoft Managed Partner providing cloud-based business software applications and business services to progressive businesses worldwide. The company is the publisher of Anytime Supply Chain enterprise-class supply chain management software, Anytime Collect credit and collections management software, Anytime Commerce B2B ecommerce platform, and related Anytime brand products. e2b teknologies also develops custom cloud-based business applications and resells leading ERP accounting software, CRM, and other enterprise business software applications.
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by Jeanne Lee
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