Fractional CMO Marketing Services for VARs

 

Strategic Fractional CMO Services for ERP Value-Added Resellers 

Our Part-Time ERP VAR CMO Marketing Services provide ERP value-added resellers with senior-level marketing leadership, without the cost of a full-time executive. We align marketing strategy to revenue goals, partner programs, and target verticals, while executing demand generation, positioning, and go-to-market initiatives that drive qualified ERP opportunities.

Services include ERP-focused positioning and messaging, vendor-aligned co-marketing (Acumatica, SAP Business One, NetSuite, Sage, etc.), lead-generation and funnel strategy (TOFU/MOFU/BOFU/BANT), content and SEO/AEO oversight, website and conversion optimization, campaign planning, and marketing operations alignment with sales and CRM systems like HubSpot.

The result is a scalable, performance-driven marketing engine that helps ERP VARs increase pipeline, improve partner leverage, and accelerate growth, without adding permanent headcount.

Key Elements to Implement to Generate Leads, Boost Sales and Drive Growth 

1. Set the Marketing Strategy
2. Build the Brand
3. Lead Generation
4. Manage Marketing Teams & Resources
5. Align Sales & Marketing
6. Use Analytics to Drive Decisions

Strategic and Technical Services to Support Growth Using HubSpot's Platform

1. HubSpot Onboarding & Implementation
2. Marketing Automation & Lead Generation
3. Sales Enablement
4. Website Design & CMS Development with HubSpot CMS
5. Inbound Strategy & Content Marketing 
6. Reporting & Analytics
7. Training & Ongoing Support 
8. HubSpot App Integrations

CMO-Level Expertise for VARs That Need to Get It Right

1. Clear Ideal Customer Profile
2. Strong, Differentiated Messaging
3. Lead Generation Strategy (Inbound & Outbound)
4. CRM & Marketing Automation with HubSpot
5. Optimized Website (Conversion-Focused)
6. Sales Enablement Tools
7. Content Marketing Strategy
8. Referral & Partner Marketing
9. Performance Tracking Analytics

Let's Get Started
 

Chief Marketing Officer

A marketing leader (in-house or outsourced) to:

  • Set strategy
  • Manage execution
  • Align marketing with sales
  • Ensure accountability

Strategy without leadership leads nowhere.

Chief Marketing Officer